all News and Publications

Film cam­paign by the pro­ject Her&Now

09.03.2021, News :

What does a short film have to do with promoting female entrepreneurship in India?

Did you know that only 14% of businesses in India and 30% of businesses worldwide are owned by women?

Due to a variety of factors, female entrepreneurs are unequally faced with a lack of access to funding and business networks, a lack of information as well as restrictive social norms and gender roles. However, if women were able to be critically involved in the economy, they could significantly contribute to the gross domestic product (GDP).

The Project Her&Now aims to create a more enabling environment for women-led businesses in India and started an inspiring film campaign. Through several films that target potential women entrepreneurs and their families they intend to change mindsets and tackle gender stereotypes around women and entrepreneurship.

Trailer for the film B. SELVI & DAUGH­TERS

This video is hosted on Youtube. After clicking, data will be sent to Youtube. More information can be found in our privacy policy.


One of the films of the campaign is B. SELVI & DAUGHTERS and was created by an all-women team of South India.



For more information about the campaign read the brochure: Short Films on Women Entrepreneurship

Interested in seeing this film? Please register here for future screenings: Her&Now Film Campaign ​​

Her&Now - Eco­nomic Em­power­ment of Wo­men En­tre­pren­eurs and Start-ups by Wo­men

Initiated in 2018, the project Her&Now offers incubation and acceleration programmes for women entrepreneurs in several regions in India.