What does a short film have to do with promoting female entrepreneurship in India?
Did you know that only 14% of businesses in India and 30% of businesses worldwide are owned by women?
Due to a variety of factors, female entrepreneurs are unequally faced with a lack of access to funding and business networks, a lack of information as well as restrictive social norms and gender roles. However, if women were able to be critically involved in the economy, they could significantly contribute to the gross domestic product (GDP).
The Project Her&Now aims to create a more enabling environment for women-led businesses in India and started an inspiring film campaign. Through several films that target potential women entrepreneurs and their families they intend to change mindsets and tackle gender stereotypes around women and entrepreneurship.
Trailer for the film B. SELVI & DAUGHTERS
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One of the films of the campaign is B. SELVI & DAUGHTERS and was created by an all-women team of South India.
For more information about the campaign read the brochure: Short Films on Women Entrepreneurship
Interested in seeing this film? Please register here for future screenings: Her&Now Film Campaign